SpinalDecompression.com
Internal · Campaign Engagement Plan · Confidential

Engagement Plan — Dr. David Levinson

Back to Balance Wellness Center · Alpharetta, Georgia. Month one runs on Facebook and Instagram; Google Display joins in month two. Creative, launch sequence, and projected engagement.

01 · Ad Previews

How your ads will actually look

Rendered as the real ad unit on each platform. The "Finally." table videos launch first and rotate across Facebook and Instagram, with the clay-character carousels and stills supporting them. The matching Google Display banners are built and waiting; they switch on in month two.

SpinalDecompression.com
SpinalDecompression.com
Dr. David Levinson
Sponsored · 🌐
⋯
Spinal decompression isn't a treatment package. It's rehabilitation, and like any rehab it's a course, not a single visit. The sessions are calm enough that some people fall asleep.
▶ Video · 0:28
spinaldecompression.com
Rehabilitation that works while you sleep
Now in Alpharetta, Georgia
Learn More
Launch · runs first Facebook Feed · Video · 4:5 · "Finally." v4: Relaxation / Rest / Peace of mind → Rehabilitation.
SpinalDecompression.com
SpinalDecompression.com
Dr. David Levinson
Sponsored · 🌐
⋯
Relaxation. Rest. Peace of mind. Spinal decompression is advanced, computer-controlled and cyclical: spine-specific rehabilitation you can rest through. See how it works, and whether it's right for you.
▶ Video · 0:28
spinaldecompression.com
See how it works
Complimentary evaluation · Alpharetta
Learn More
Launch · runs first Facebook Feed · Video · 4:5 · "Finally." v1: Relaxation / Rest / Peace of mind
SpinalDecompression.com
SpinalDecompression.com
Dr. David Levinson
Sponsored · 🌐
⋯
Stretches, pills, the inversion table in the garage. Spinal decompression is different: advanced, computer-controlled and cyclical, designed to work around muscle guarding. Swipe →
3 a.m. again.
Not a stretch.
Not a pill.
Not an inversion table.
Rehabilitation.
that works while you sleep.
spinaldecompression.com
Not an inversion table
See how decompression is different
Learn More
Facebook Feed · Carousel · 4:5 · 6 cards, "Everything you've tried" · click ‹ › to flip
SpinalDecompression.com
SpinalDecompression.com
Dr. David Levinson
Sponsored · 🌐
⋯
Not an inversion table. Not a stretch. Not a pill. Spine-specific rehabilitation, measured session by session.
Not an inversion table.
spinaldecompression.com
Rehabilitation that works while you sleep
Now in Alpharetta, Georgia
Learn More
Facebook Feed · Image · 4:5 still
SpinalDecompression.com
Dr. David Levinson · Sponsored
Learn More
Launch · runs first Facebook Story / Reel · 9:16 · "Finally." v4
SpinalDecompression.com
spinaldecompression.com
Dr. David Levinson
Sponsored
⋯
▶ 0:28
Learn More
spinaldecompression.com Not an inversion table. Not a stretch. Not a pill. Rehabilitation that works while you sleep. ... more
2 hours ago
Launch · runs first Instagram Feed · Video · 4:5 · "Finally." v5: Not an inversion table → Rehabilitation.
SpinalDecompression.com
spinaldecompression.com
Dr. David Levinson
Sponsored
⋯
▶ 0:28
Learn More
spinaldecompression.com No injections. No incisions. No medication. Spine rehab you can sleep through. ... more
5 hours ago
Launch · runs first Instagram Feed · Video · 4:5 · "Finally." v2: No injections / No incisions / No medication
SpinalDecompression.com
spinaldecompression.com
Dr. David Levinson
Sponsored
⋯
Finally.
Relaxation.
Rest.
Peace of mind.
Rehabilitation that works while you sleep.
Learn More
spinaldecompression.com Finally. Relaxation. Rest. Peace of mind. Swipe → ... more
1 day ago
Instagram Feed · Carousel · 4:5 · 5 cards, "Finally" · click ‹ › to swipe
SpinalDecompression.com
spinaldecompression.com
Dr. David Levinson
Sponsored
⋯
Rehabilitation that works while you sleep.
Learn More
spinaldecompression.com It's rehabilitation, and like any rehab it's a course, not a single visit. ... more
1 day ago
Instagram Feed · Image · 4:5 still
spinaldecompression.com
Dr. David Levinson · Sponsored
Learn More
Launch · runs first Instagram Story / Reel · 9:16 · "Finally." v3: Not an inversion table

Month two. These banners are already built. They stay off during month one and switch on when Google Display joins, so month two starts with a warm audience instead of a cold one.

Medium Rectangle · 300×250
Large Rectangle · 336×280
Half Page · 300×600
Wide Skyscraper · 160×600
Leaderboard · 728×90
Billboard · 970×250
Mobile Banner · 320×50
Where every ad lands

Your landing page is live now

Every "Learn More" button above opens this page: your complimentary evaluation offer, your photo and credentials, patient reviews, and a booking form that routes straight to Back to Balance. Click any Learn More on this page, or open it here.

Open your landing page ↗
spinaldecompression.com/lp/eval/back-to-balance-alpharetta/
02 · Workflow

How the system turns ad clicks into booked patients

Month one runs on Facebook and Instagram. Every ad lands on a page that either qualifies the person before they call or educates them until they're ready. Both roads end with a new patient through your door.

Reach · Facebook & Instagram
Story-driven adsThe "Finally." videos, carousels and stills, shown only to people in your territory
Lead form adsSubmit info inside Facebook / Instagram without leaving the app
→
Engage & qualify
The Spine AssessmentShort online eval — are they a candidate?
Your landing pageComplimentary evaluation, your photo, credentials, reviews, booking
Form or phone callThey reach out ready; appointment booked
→
Result
Matched to your practiceRouted in your territory, then booked
A new patient through your doorBooked · reminded · pre-educated
Month two · Google Display joins — open the full two-pathway workflow
Month-two patient flow workflow diagram with Google Display and Google Search added
03 · Launch Calendar

Month one, day by day

Ads pushed to SpinalDecompression.com internal ad scheduler 10/27. Campaign starts 10/28.

Facebook & Instagram launch together on Day 1. Days 1–7 are Meta's learning phase while spend ramps; Day 8 reaches full daily spend and holds through Day 30. Day 31 opens month two, when Google Display joins.

Facebook Instagram Google Display (month two) Learning phase (Days 1–7) Full spend (Days 8–30)
04 · Projections

Month 1 — what to expect

Facebook & Instagram only. Directional month-1 averages; revenue assumes a $3,000 care package.

Recommended Budget · Month 1
$1,750
Facebook + Instagram
Expected Leads
70–75
month-1 average
Appointments
12
booked from leads
New Patients
5
40% of 12 appointments (4.8)
Projected Revenue
$14,400
4.8 patients × $3,000 package
Return on Ad Spend
8.2×
$14,400 ÷ $1,750 ad spend
Month one is a build month — by design. The opening weeks teach Facebook and Instagram who actually books, and warm an audience that has never heard of you. That groundwork is why performance compounds month over month instead of peaking on day one. Read these numbers as the foundation the next months build on — the floor, not the ceiling.

Month one · Facebook & Instagram

$1,750 · Days 1–30
FBIG
  • The "Finally." videos, carousels and stills run in your territory only.
  • Days 1–7: Meta's learning phase. It finds who books, not just who clicks.
  • Every viewer, clicker and lead goes into a retargeting pool that belongs to this campaign.
  • Leads who don't book yet keep getting SpinalDecompression.com's education: the assessment, the video library, the patient pages.

Month two · Google Display joins

Budget set together after the month-one read
FBIGGG
  • The Google Display banners switch on (built already; see Ad Previews).
  • Retargeting runs on the warm pool from month one instead of a cold start.
  • Lookalike audiences are built from month-one leads and booked patients.
  • Meta is out of its learning phase, so the same creative reaches more of the right people.
  • Appointments are expected to grow from the month-one baseline of 12. That is the compounding effect: month two starts where month one ended, not from zero.